Our program utilizes a trauma-responsive and culture-affirming approach to help youth, particularly Black males, overcome potentially traumatizing life adversities that may include exposure to violence, racial and social injustice, and socio-economic challenges. Lifting weights strengthens the body and the mind-body connection, regulates trauma to enable mental focus, and helps youth develop lifelong positive health and wellness habits. Certified fitness, bodybuilding, and powerlifting coaches are strong role models for youth. 

The mentorship of the mostly male trainers and coaches, most of them Black, occurs naturally while lifting and contributes to healing. Their mentoring while training inspires youth to strengthen their character in ways that contribute to success in school and in life. Additionally, the wellness practices of mindfulness and yoga teach athletic yoga, the fundamentals of stretching, and the value of meditation. Character education is infused into these practices as well.

Program-related character building includes self-confidence, discipline, persistence, taking direction from others, setting goals and working to achieve results, critical thinking, communication, self-advocacy, and overall healthy forms of stress release. Additionally, the program introduces youth to potential careers within the fitness industry and pathways to those careers.